Strategic Markets

The Strategic Markets team at Citi works with our broker customers to ensure that, together, we are building our respective businesses to capture high quality, sustainable, and profitable volume in growth markets, with a particular focus on first time home buyers, minority buyers, and buyers seeking affordable homeownership opportunities.

Our goal is to have a tangible impact on your business by providing you with cutting-edge tools designed to give you a competitive edge in these growth markets. From mapping to marketing, our broker tools are designed to help you grow and adapt your business to meet the needs of high growth segments in an ever-changing environment.